Proudly established in 1995 on Malaysian soil, Goodman Classic is one of the market leaders in alcohol beverage distribution with eyes on the global market. We started as an importer and distributor for fine wines and spirits, before expanding into the tobacco business in 2005. Currently, our main customers are the Malaysian duty-free and travel retail, namely Eraman, Heinemann / The Zon, Quintmas, LDF, Rakyat Distributors; and the duty-free Philippines/Colombo Management, with whom we have been collaborating more than 20 years.
In our quest to better service our customers, we have always emphasised on brand excellence, value-added brand marketing and operating efficiencies. Driven by the company’s philosophy to build long-term growth through a clear focus on brand equity and value, we provide assistance to distributors in duty-free and domestic markets in the Southeast Asia region.
In 2013, we established a one stop travel retail marketing company to provide brand owner with the following services:
- sales and marketing strategies such as promotions, tasting, and gift with purchase;
- store to shop stock requisitions;
- merchandising and pre-set planograms;
- proposing orders and monthly sales reporting to principals;
- administrative work such as handling of Malaysia Customs & Excise documentation;
- and more…