Proudly established in 1995 on Malaysian soil, Goodman Classic is one of the market leaders in alcohol beverage distribution with eyes on the global market. We started as an importer and distributor for fine wines and spirits, before expanding into the tobacco business in 2005. Currently, our main customers are the Malaysian duty-free and travel retail, namely Eraman, Heinemann / The Zon, Quintmas, LDF, Rakyat Distributors; and the duty-free Philippines/Colombo Management, with whom we have been collaborating for 20 years. We also have 18 brand ambassadors located in KLIA and 8 in the Philippines duty-free.

In our quest to better service our customers, we have always emphasised on brand excellence, value-added brand marketing and operating efficiencies. Driven by the company’s philosophy to build long-term growth through a clear focus on brand equity and value, we provide assistance to distributors in duty-free and domestic markets in the Southeast Asia region.

In 2013, we established a one stop travel retail marketing company to provide brand owner with the following services:

  • sales and marketing strategies such as promotions, tasting, and gift with purchase;
  • store to shop stock requisitions;
  • merchandising and pre-set planograms;
  • proposing orders and monthly sales reporting to principals;
  • administrative work such as handling of custom documentation;
  • and more…
Our Vision
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    To be the preferred Duty Free/Travel Retail distributor for Liquor and Tobacco in Malaysia and within the  South East Asia region.

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    To build a comprehensive portfolio of quality products.

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    To offer top quality management services to brand owners.

Zona Ann Pinto
Managing Director

Zona is hands on in the day to day management of the company. She visits all the duty free outlets regularly herself, including periodic visits to Philippines. She attends both TFWA in Cannes and TFAP in Singapore yearly. She communicates with Principals on a daily basis.

Diana Christine Jalleh
General Manager

Diana is overall in-charge and attends to all administrative / HR, secretarial matters and import and export.

Zona Ann Pinto
Managing Director

Zona is hands on in the day to day management of the company. She visits all the duty free outlets regularly herself, including periodic visits to Philippines. She attends both TFWA in Cannes and TFAP in Singapore yearly. She communicates with Principals on a daily basis.

Diana Christine Jalleh
General Director

Diana is overall in-charge and attends to all administrative / HR, secretarial matters and import and export.

Jan Wong Yiew Kheng
Accounts Manager

Jan is responsible for the company’s accounts and all financial matters.

Jaananie Sinnappan
Accounts Executive

Jaananie assist the Accounts Manager in the company’s accounts and all financial matters.

JC Wong Yin Sze
Senior Sales / Marketing Executive of Liquor & Tobacco

JC is in-charge of collating duty free sales / depletions, submission of reports to Principals. She ensures stocks on the shelves by proposing orders and follow-up procedures for stock replenishments. She is also responsible to carry out promotions and other promotional  activities. She is overall responsible for both GTR and duty free sales. She reports directly to the MD.

Jazz Goh Choong Ping
Sales / Marketing Executive Duty Free Coordinator of Liquor & Tobacco

Jazz is in charge of sales / marketing in liquor and tobacco duty free markets. She ensures  proper display and merchandising of products, promotion activities, order taking and collection. She reports directly to the MD.

Duty Free
Brand Ambassadors

KLIA & KLIA2 : 17 Persons
Duty Free Philippines : 7 Persons

All our Brand Ambassadors are APTRA certified

Nur Asri Sudirman
Operations Executive of Liquor

Asri is in-charge of purchasing / collecting of tax stamps from customs and renewal of licenses.  He also keeps inventory of the duty paid stocks and process / delivers order to clients. He reports directly to the GM.

Bryan Au
Sales Executive of Cigar / Tobacco

Bryan spearheads the tobacco department. He’s responsible for sales of cigars / tobacco products in the domestic market including super / hypermarkets, convenient stores, petrol  stations, hotels etc. He reports directly to the GM.

Thiagarajan Karuppusamy
Sales Executive of Cigar / Tobacco

Thiagarajan manages the Agents and distributors. He checks on merchandising, display and  collection of payments. He is also in-charge warehousing and inventory for all location i.e. bonded warehouse and duty paid store. He reports directly to the GM.

Registered NameGoodman Classic (M) Sdn Bhd
Registered OfficeNo.37, Jalan PJU1A/20A, Ara Damansara,
47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

Tel: +603-7847 6815
Fax: +603-7846 8926
Board of DirectorsZona Ann Pinto (Managing Director)
Diana Christine Jalleh (General Manager)
Banking PartnersHSBC Bank Malaysia Berhad
Accounts: MYR USD EUR
Credit Facilities: RM3,000,000 for Overdraft & Bank Guarantee

Public Bank Berhad
Accounts: MYR
Business LicenseReg No. 335664-H
Import LicenseLiquor & Tobacco
Retail LicenseLiquor
Wholesale LicenseLiquor